Welcome to Obelisk Enterprises Facebook Advertising Agency Division, over the years we have become quite the Facebook Advertising experts in addition to our other services like SEO, (Search Engine Optimization), Email Marketing, Video Marketing, Web Design and digital strategy development and deployment. If you Need help running your Facebook Advertising and Marketing? Schedule a FREE FB Strategy Call & Audit Today!
Nope. Facebook Advertising is huge right now and can be used for pretty much any business type out there.
How you ask?
Simple.
If your company’s website is getting any sort of traffic and you aren’t running Facebook Retargeting then you are leaving money on the table!
96% of all website traffic leaves your website without calling, emailing or buying! That’s crazy.
So why not follow that 96% onto Facebook with ads for your company/product/service?
Everyone knows in marketing it takes at an average of “7 touches” for a person to take action on your offer…
“to penetrate the buyer’s consciousness and make significant penetration in a given market, you have to contact the prospect a minimum of seven times within an 18-month period.” – Dr. Jeffrey Lant
Retargeting helps you accomplish just that!
So if you’ve been thinking Facebook is not right for your business I would suggest giving it a second look, you may be surprised.
Chris
Interested in learning more? Schedule a deep dive Facebook strategy call and find out how to make Facebook Advertising work for you!
Facebook is a behemoth for advertising. Why? It's probably the most effective way of reaching your ideal consumer. If you're not advertising on Facebook already, you should be. If you are, great! Either way, here are some tips we use when setting up campaigns for our clients.
Define Your Ideal Customer
Sounds easy. But how well do you know your ideal customer? Facebook knows them very well. Building out a customer profile that paints a picture of who your ideal customer is is a great way to start reaching the right people on Facebook. Start with age, gender, interests, behaviors, psychographic and socioeconomic information. Looking at who the bulk of your current customers are and figuring out what they have in common is a valuable piece of information to have when building out a Facebook ad campaign.
Leverage Your Current Customer Data
One of the most important things we ask for when setting up an ad campaign is current client data from your CRM. Who already does business with you? We can take this information, upload it to Facebook and do some great things with it. For example, you can super-serve, or hone in on, your current customer's ads and tailor them to people who already do business with you. By using your CRM database, you’re virtually cutting out anyone who hasn’t done business with you. If you're like most businesses, a lot of your business comes from current clients, so super-serving them is a great way to maintain a relationship with them.
Build On Your Current Customer Data
One of the best features of Facebook advertising is the ability to leverage your current customer data to match with new customers on Facebook. Basically, we take your current customer database, upload it to Facebook and build out a Look-A-Like audience from that. This is an audience of people who match characteristics of your current customers. This information allows Facebook's algorithm to build out a customer list with characteristics of people who you may not think of. Simply put, this is a great way of putting your message in front of people who are similar to your current customers but aren't doing business with you yet.
Use The Facebook Pixel
If you don't have a Facebook pixel installed on your website, get one. The Facebook pixel tracks all kinds of important actions taken on your website and you can leverage those actions to acquire new customers. Using the Facebook pixel we can run conversion campaigns, product catalog campaigns and see which ads perform the best. Let's focus on conversion campaigns for this example. Conversion campaigns allow you to serve ads to people Facebook deems likely to take a specific action on your website. These are called "events." There are nine standard events. For this example, we'll use "view content," "add to cart" and "purchase." These are three important events that everyone who becomes your customer online goes through. First, they look at your products (view content) then they add their desired product to their cart (add to cart), then they check out and purchase the product.
FACEBOOK ADS FOR B2B AND SERVICE BUSINESSES?!?!?
